CoCo
Chief Operating Officer
Keeps the whole company moving. Sets priorities, runs the morning briefing, and flags the few decisions that actually need you.
Working now"Reviewing this week's priorities — runway looks healthy."
Mission control for a company of oneRun a real company.
Run a real company.
Solo.
Coherence gives you an AI executive team that turns your idea into a shipped, operating business. You make the calls — they do the work.
No team to hireNo code to writeBest practices, built in
Live · your team is working
Northwind · MVP$0.18 today
Shipped12+3 this week
Tests8/8passing
SiteLive99.9% up
Needs your attention
FiFi drafted your first invoice — approve to send.
Active now · 4 of 8
Building the signup page — 8/8 tests passing.
Onboarding flow — 3 screens ready for review.
First invoice ready — needs your approval.
Drafted launch posts for next week.
One founder. One full team.
8 AI executives5 stages, idea to live0 hires requiredYou approve every ship
Meet your AI team
Eight executives. One of you.
Coherence isn't a chatbot — it's a company. Each VP owns a function a startup would normally hire for, and works in their own voice. Here's who's on your payroll.
Poppy
VP Product
Translates a rough idea into a real plan — scope, an MVP you can ship, and a roadmap that doesn't try to do everything at once.
Working now"Turning your idea into a PRD for the first release."
DeDe
VP Design
Gives your product a look and a feel. Brand, screens, and flows that hold together, so it doesn't look like a side project.
Working now"Designing the onboarding flow — 3 screens ready for review."
Archie
VP Engineering
Writes the code and tests it. You describe what you want; Archie builds it, checks it works, and opens it for your review.
Working now"Building the signup page. 8 of 8 tests passing."
Iggy
VP Infrastructure
Gets it online and keeps it there. Hosting, deploys, uptime, and the security plumbing you'd otherwise never set up.
Working now"Deployed to production. Site is live and monitored."
FiFi
VP Finance
Handles the money side. Payments, invoices, and a clear read on what you're spending and earning — without the spreadsheets.
Awaiting you"Set up payments. First invoice is ready to send."
Cora
VP Customer
Looks after your customers. Answers questions, triages issues, and drafts replies in your voice for you to approve.
Awaiting you"Drafted a reply to your first support email."
MiMi
VP Marketing
Gets people to notice. Landing copy, launch posts, and an email or two — all on-message and ready when you are.
Working now"Wrote launch copy and five posts for launch week."
How it works
Idea in. Operating company out.
Work moves through your company the way it would at a good startup — a pipeline with handoffs between specialists, and a checkpoint for you at every step.
01
You
Tell Coherence your idea
Describe the company you want to build in plain words — what it does and who it's for. No spec, no pitch deck, no jargon required.
starts the pipeline02
Poppy · ProductPoppy writes the plan
Your idea becomes a real product plan: what to build first, what to leave for later, and a scoped MVP you can actually ship.
PRD · roadmap03
DeDe · DesignDeDe designs it
Brand, screens, and flows — a product that looks considered, not improvised. You review the designs before anything gets built.
screens · brand04
Archie · IggyArchie builds it, Iggy ships it
The product gets written, tested, and deployed to a live URL. You see the changes, run it yourself, and approve the release.
code · tests · live site05
MiMi · Cora · FiFiThe team runs it with you
Launch copy from MiMi, payments and invoices from FiFi, customer replies from Cora. The company operates — and you stay the one making the calls.
launch · payments · supportWhat you can build, solo
The kind of company that used to need a team.
If it lives on the web and runs on signups, payments, and content, your team can take a real first run at building it — and then help you operate it.
A SaaS product
Turn a tool you wish existed into a working web app — signup, billing, and a dashboard — without writing the code yourself.
An online store
Stand up a storefront with products, checkout, and order emails. FiFi wires up payments; Cora handles the questions that follow.
A subscription newsletter
Launch a paid publication — landing page, sign-ups, and recurring billing — with MiMi drafting the posts that bring readers in.
A booking or services business
Take appointments and payments online. Schedules, reminders, and invoices, run by a team that doesn't take weekends off.
A community or marketplace
Connect buyers and sellers, or members and content. The hard parts — accounts, moderation, payouts — handled by your VPs.
Whatever you can describe
If you can explain the company in a sentence, Coherence can take a real first run at building and operating it.
Run it like a real company
Not a chatbot. An org chart.
A single AI assistant tries to do everything at once and forgets the thread. Coherence is built like a company — roles, handoffs, and checkpoints — so the work holds together from idea to ship.
Every function covered
Eight departments — strategy, product, design, engineering, infra, finance, customer, marketing — not one assistant pretending to do all of it.
Real handoffs, not one big prompt
Work moves PRD → design → build → ship, the way a good company operates. Each VP picks up where the last left off.
Checkpoints keep you in control
Nothing ships without your sign-off. Approvals and blockers surface at the right moment — the rest runs on its own.
Costs stay ambient
You always know what you're spending. It's there when it matters and quiet when it doesn't — never a surprise bill.
Release 1 · ready to shipReady
PRDDesignBuildShip PRD approved by you
3 of 3 screens signed off
8 of 8 tests passing
Founders of one
People who built it alone.
“I had an idea and zero technical skill. Two weeks later I had a live product with paying customers. The VPs did the parts I'd have had to hire for.”
Maya R.
Founder, solo SaaS
“It doesn't feel like a chatbot. It feels like I run a real company — I approve the work, they carry it forward. I'm the founder, not the intern.”
Devin O.
Indie maker
“The handoffs are the magic. Poppy's plan went to DeDe, DeDe's screens went to Archie, and I just said yes at each step.”
Priya N.
First-time founder
Questions
The things founders ask first.
No. You describe the company you want in plain language. Archie writes and tests the code, Iggy deploys it, and you review a working product — not a wall of source files.
You do. Coherence is your team, not your partner. The product, the code, the customers, and the revenue are all yours.
You approve or reject at every checkpoint. Don't like the plan, the design, or the build? Send it back with a note and the VP revises. Nothing ships without your sign-off.
You're the founder making decisions, not a manager chasing work. The team carries projects forward on their own and only surfaces the few things that genuinely need you.
Web products, online stores, subscription publications, booking and service businesses, simple marketplaces — anything that lives on the web and runs on signups, payments, and content.
A chatbot answers prompts. Coherence is an organization: eight specialists with defined roles, real handoffs between them, and a pipeline that takes an idea all the way to an operating business.
Hire your whole team in a sentence.
Describe the company you want to build. Your AI executives take it from there — and you stay the founder who calls the shots.
Start your company — freeFree to start · No credit card · You own everything you build